NaNoWriMos, if you’re thinking about what’s next after November, consider this.
Original Post Date September 25, 2013 at 12:13 PM
Von pulls out tried-and-true tactics to sketch next year’s marketing campaign.
Autumn announced its arrival Sunday by saturating the entire West Coast. Constant rain made the mornings dark, the afternoons cool and moist, and the evenings sudden, pretty much forcing all outward activity indoors, forcing me into a reflective, contemplative mode.
Roses and Thorns Analysis. What have we accomplished this year? What are our opportunities? What failed and why? The rain doesn’t just signal the shift in season, it signals the time to start planning for 2014. The big question: once I Blew Up Juarez is published, what are we gonna do about it?
I switch from contemplative to productive. An experienced event planner and campaign manager, I implement Z to A planning: using the date of an event as the starting point, and building back to current time to see what…
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