Here I thought I had a sure project: a handyman I met through my neighbors eager for me to work with him on increasing visibility for his mobile business. Currently he’s using Craigslist, but wants to get beyond that in order to attract a more reliable clientele and demonstrate credibility. That’s super easy, I said, then brainstormed ideas on how he could turn his small space into a busy business.
We had a planning meeting over breakfast, where I asked a bunch of objective-building questions. He answered generously and eagerly, occasionally expressing gratitude for pursuing this work. At one point he noted, “You ask a lot of questions, like you’ve done marketing before.” I smile at the compliment to my meticulousness then shared my various experiences working with small scale to national organizations pre-social media. Now, using my enterprise, I have the capacity to help small scale organizations merge into the SocMed arena of marketing. It really ain’t that hard, but requires objectives and goals. What it always comes down to is, ‘are you trying to grow your business or your likes?’
Later I reviewed my notes – got a list of business goals and links to current ads – but didn’t capture his full name. Oops! Once I have him set up on the major SocMed sites, I want them pointing to him, not me. I don’t mind managing them, I remember saying; ultimately the business would be ran by these tools and not his one phone that he’s always looking at and answering when it rings. But, can’t get to Instagramming without the necessary details right? Left a phone message for the client. Texted him directly.
A week passes.
He ghosted me.
Of course, something may have occurred personally which delayed his ability to return my call, I can take that as an excuse. But who in this modern society carrying a smartphone can’t return a phone call or text message in under a week?
Once again, got stung by the good ol’ “I have no intention to pay you.” All expectations, no action, and how come it’s not free? This is what being a small business owner smells like.
This very handy post came in Sunday night, which helped toss the marketing project in the mental wastebasket: So busy trying to secure the Next Big Project, I forgot I have my own unfulfilled project to deal with: get my book back on Amazon. Right now, you can’t buy a print-on-demand nor an e-book from them, thanks to my butthole former publisher, but I failed on the follow through, not completing the necessary due diligence to keep the book in rotation.
This week my one novel deserves my attention. I shall keep you posted on how that works out. In the meantime, Nook Press has a downloadable e-book for $2.99 and there’s an awesome soundtrack on SoundCloud, which I highly recommend you give a listen.
Have a great week!